Will Sandbach and Abbie Roden thought up amie together during the Covid-19 lockdown, when they recognised an opportunity to tap into the rosé market with a cool and affordable direct-to-consumer wine brand with delivery to your door.

The idea of friends coming together to create the amie brand quickly became a reality and the team managed to conceptualise, build and launch the brand within just a few lockdown months.

Amie is produced in the French region of the Languedoc with the esteemed LGI winemakers, who have over 20 years experience and expertise in the science of tailoring wine concepts.